DSGN08 was a project that lasted 9 months and was designed for The University of Technology Sydney to showcase the creative works of graduate students, The show saw almost 5000 people on opening night, and showcased all disciplines of design from UTS.

The theme was UTS as 'a creative warehouse' and the exhibition was set up like a creative warehouse exporting the students into the industry. The whole identity and exhibition was themed in the vernacular and style of a warehouse including fluoro tape, and abbreviated logo.

New York Heartwoods is a regenerative land managemen consultants working out of Sullivan County, NY.  By only removing end-of-life, diseased, downed and selectively thinned trees, they work to improve the vitality of local forests, and using harvested wood for products and other wood fabrications.  We developed a design direction that not only communicates NYH as an environmentally consious company, but one that is also forward thinking in their conservationism

a variety of marks and logos created by Firts and last design

DUDLEYS is a casual, neighborhood restaurant and bar in the old tenement area of the lower east side. We designed a simple but timeless brand to represent the venue. The logo is shaped like the corner that Dudleys resides on and reflects casual and welcoming nature of the restaurant. We also introduced the dashed line and a hand drawn 'one off' typeface to help elevate the brands identity even further.

A multi-part exhibition and elevated retail display to announce the Biker collection by Levi's Vintage Clothing. As part of this tribute, we worked with iconic photographer Danny Lyon and culled unseen images and artifacts from his archive. This installation opened in San Francisco before travelling to New York and Tokyo.

design and collateral for freemans porting club nyc.

business card and logo for creative producer gerogina koren.

Rubys cafe is a small downtown New York Cafe thats easy comfortable and tastes great, the design needed to be as comfortable and easy and further emulate the greate vibe.

Coup D’etat is the sudden unconstitutional deposition of a government, usually by a small group of the existing state establishment usually the military..

Coup D'etat is also a clothing brand in Australia, we designed the identity and some further more some branded shirts and clothing items. To represent the meaning of the name we broke the text up with a storm instead of a dash and combined it with strong solid lettering.

restaurant the dutch verious design elements websiste and menu. in conjubcyion with common space

The Sonos Studio is an acoustically-designed gallery in the heart of Los Angeles that celebrates music listening. A network of notable collaborators are invited to participate in, and co-develop, a program that includes listening parties, film screenings, art installations, workshops and live musical performances.

For three months, the Levi’s bike Shop traveled across America encouraging everyone to “get in the saddle.” A specially outfitted trailer transported a mobile workshop complete with bicycle tuning center, a custom commuter tailoring shop and a bicycle photo-booth. Levi’s went where the cyclists were to create temporary resource centers along commuter thoroughfares, at bicycle events, in cultural centers, and alongside Urban Outfitters retail locations around the country.

The 511 Skateboarding Collection is the historic collaboration of two iconic American brands, Levis and Nike. We worked on The Magologue in conjuction with Imprint Projects.

David Prior is the best in taste from the worlds of food, travel and design. With an eye for beauty and a hunger for authenticity, we seek out, tell and bring to life stories that inspire.

David Prior is an internationally published writer and a creative director and curator. He is a Contributing Editor at Vogue Living, contributes to NOWNESS and writes ‘postcards’, a popular monthly recipe column in delicious magazine.

We designed a timeless logo, which combines the icon of a traveling suitcase with the sophisticated custom typeface word mark of Prior. The design shows both classic and contemporary a nicely balanced juxtaposition to represent the style and perspective or Prior in food, travel and fashion.

A group of desk top backgrounds produced for Intel, Based of a project that used a group of celebrity creatives, we designd desktop backgrounds that would act as learning tools for young adults.

Saturdays NYC, started as a retail coffee shop and has exploded into a cultural influencer: with one of the worlds leading clothing brands, bi annual magazine, and multiple collaboratio.s. First & Last designed the branding and packaging for one of their latest projects 'Saturdays, Blend No.1' A coolabortation with cafe colombe, a special blend so you can take the saturdays coffee experience home. LINK



About

First and Last is a New York based multidisciplinary design studio that creates intelligent design solutions for clients in publishing, art, food, fashion, music, lifestyle, and for other cultural institutions. The studio excels both in building inspiring brands from the ground-up, guiding established brands into new territories and everything in between, from the first to the last.

Clients include:

Levis, Nike, Intel, Dudleys Restaurant, Ruby's cafe, Monsterchildren Magazine, Freemans, David Prior, Kingswood, Coup D'etat, Munster, One Rockwell, Rhapsody, SXSW, Sonos, New York Heartwoods, Ksubi, RVCA, Goldie's LA, Songza, Beyond Action, Hone...

Contact

info@firstandlastdesign.com

#6, 329 East 6th street New York, NY, 10012

646 590 0719